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    Claudie Pierlot

    Back in town 2020

    Strengthen the notoriety of a fashion brand through premium diffusion
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    The fashion brand Claudie Pierlot wanted to give visibility and circulation in the stores thanks to the "Back in Town" capsule.

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    THE CLIENT'S CHALLENGE

    How to boost the notoriety of Claudie Pierlot's "Back in Town" capsule by emphasizing the essentials and emblematic pieces of Claudie Pierlot's clothing ?

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    OUR STRATEGIC SOLUTION

    - Study the target and the consequences of Covid 19 on the market in order to adapt the strategy.

    - Activation of 2 levers: Display Premium Youtube (Truview 15 sec & Bumper 5 sec)

    - Premium broadcasting with an exclusion list and an inclusion list to target only high-quality websites and apps as well as affinity context through targeting to specific IAB’s categories.

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    The "Back in Town" campaign took place from September 11 to 30 in 4 countries, France, Germany, Spain and the United Kingdom.

    +20M
    impressions
    +5%
    view rate
    + 15 000
    new sessions