Club Med
Such a thrill to support this iconic brand
How can we effectively support Club Med's upmarket move strategy through its new brand campaign and attract an affluent target audience across all EMEA markets?
THE CLIENT'S OBJECTIVE
- Increase brand awareness and consideration among its target audience & strengthen Club Med's presence in all markets
- Increase traffic to website & bookings conversions
MEDIAKEYS SOLUTION
Measures implemented in all markets:
- Market & Competitor Analysis
- Target Audience Analysis & Media Consumption per market
- Defining the media strategy according to each market’s objectives and brand awareness (awareness, consideration, performance)
Selected Media Channels:
Offline: TV, OOH, Press, Cinema
Online: Display, Video, Youtube, Social Networks, Replay, Podcast, Brand Content
