Maserati GhibliLaunch of the new Ghibli hybrid range
Deployment of 3 national press campaigns in Belgium, Spain and Luxembourg.
THE CLIENT'S CHALLENGE
How to communicate on the new vehicle range to a target audience Male +35 years old, CSP ++ ?
OUR STRATEGIC SOLUTION
1/1 quadri page in 2 magazines Lifestyle Luxe
1/2 branded content in a financial newspaper
2 Display digital campaigns